What is Bravura?
When we named our business, we started with a blank slate. Ideally, we wanted one word that described us, our goals, our wines and our business model. The Italian word ‘bravura’ (pronounced brah-voo-rah) means a display of boldness or daring; great skill and energy in doing something.
Our decision to get into the wine business was bravura. Our big, bold red wines are bravura. And bringing hot-climate, small-batch, hand-crafted, full-bodied and robust, distinctive red wines into the heart of Oregon Pinot Noir Country was bravura.
We also wanted a logo that would communicate warm/hot-climate, small-batch, hand-crafted, full-bodied and robust, distinctive, ultra-premium red wines. And since our business model is contrary to all other Oregon wineries' we wanted a logo/label that colored outside the lines.
We enlisted the help of the Oregon State University School of Business Graphic Design department to help us design a logo/label. The winning selection was submitted by Dan Anecito.
Our logo, an abstract painting of a matador’s cape in motion, symbolizes the artistry and handmade quality of each batch while helping visualize the meaning of the word 'Bravura' through color and shape. The flash of brilliant bold red mimics the motion of the wines it contains as well, creating a smooth connection between the wine and the meaning of Bravura.
We are Bravura.